UK-Based Online E-commerce Store utilizes Product Data Entry Service for Magento Based Online Electrical Store

About The Client

The client, located in the UK, is a leading player in the online wholesale trade of home lighting and industrial products. They sell products from over 70 popular brands, distributing their affordable electrical products to several countries.

The store caters to hundreds of online customers, offering a wide range of products including standard and smart indoor lighting, outdoor lighting, industrial cables and accessories, commercial lighting, fire protection systems, heating, and ventilation products.

About The Project

The client's website is powered by a Magento store, requiring extensive data mining services and photo editing services. The live product images on the website were often blurry and unevenly sized, and much information was missing. We were tasked with sourcing this information from Google or brand websites, and managing the product listings on the store.

This project began in 2015 and continues today.

About The Project’s Guideline

The client provided the following instructions:-

• Upload high-quality product images.
• If multiple images of a product exist on the brand site or Google, upload them all with a white background.
• Remove brand logos from each product image and resize images to 800x800 pixels.
• Save each product image with its SKU number.
• Search for product descriptions that are missing details.
• Include both features and specifications in product details.
• Check every product page for meta title and meta description.
• Add individual and configurable products to the Magento store.
• Attach a data sheet to each product page.
• Add other variants to configurable products already on the website.
• When adding a new listing for any product, note whether the product is to be sold in singles or with pack size options.
• Select the correct product category when adding new listings.
• Keep the G-Link tab properly updated.
• If a product is available in multiple color options and you find the image of the product in only one color, you have to write below the image. "Showing in black finish"

Over time, every week we receive different requirements from the client which our team works on giving top priority.

About The Challenges We Faced

There are thousands of websites selling electrical products on the online platform and there is a lot of competition among them and we make sure that we extract the best product information from the search engines for the client's website so that we can provide the online customer with a great platform to get all the information about the product he is looking for.

From updating the products on the website to adding them from scratch, we face the following challenges:

• Removing backgrounds from thousands of images and finding missing details, building a strong team to work on it together and creating a strong strategy to see it through to the end.
• Checking incomplete product details on the website, which was time-consuming.
• Optimizing product meta titles and descriptions with rich keywords.
• Finding high-quality images for products.
• Searching for and uploading data sheets, instruction sheets, and product manuals.

How DataPlusValue Executed The Project

For this project, we offered a free trial run to the client, which our team completed successfully and after that we got approval from the client to proceed further.

After understanding the customer requirements, we formed a team and assigned the following responsibilities to each group of the team:-

• Considering the project requirements, we have appointed a project manager from the very beginning. This manager serves as the sole point of contact for the client and is responsible for overseeing every task and plan to be executed.
• We have hired a team specialized in data mining for this project, adept at retrieving information from online sources. They collect data from various online sources on Google to find images and product descriptions.
• We have set up a photo editing team that is responsible for everything from removing logos and backgrounds from images to resizing them.
• Handing the completed dataset from the data mining and image editing teams to our product catalog experts for uploading to the client’s database.

We informed the client about several product details that were previously listed incorrectly on the website. Additionally, we assisted the client in correcting and removing the inaccurate information from the website.

What Were The Outcome?

To date, we have successfully added and updated more than 120,000 products without error. Our way of providing service proves to be effective, which confirms the client's decision to partner with us.

Our team's efforts result in successful and timely completion of the project with 100% accuracy. By providing accurate and consistent product information, we contribute to increasing sales and customer satisfaction. As an outsourcing partner, DataPlusValue helps the client reduce overhead costs while ensuring that our costs fit within the client's budget and the quality of work is not compromised. Additionally, outsourcing this project allows the client to free up its in-house team to focus on other tasks.

Contact Us

If you have read our case study and are an eCommerce store owner looking for a reliable product listing outsourcing partner, rest assured that we will meet your needs. Share your requirements with us via email, and we will strive to exceed your expectations.