In this bustling world of E-commerce, product photos are very essential in driving sales. Yet many photographers question the necessity of ecommerce product photo editing. According to them simply shooting the products on a professional and configured camera is sufficient to have quality photos. But is that true?
Talking about specifics, an ideal E-commerce image is one that effectively demonstrates the products as convincing as possible. Customers in online shopping can’t hold, feel, or visualize the product with their own eyes. They purchase the products blindly and hate any kind of disappointment when the product is delivered. Hence, to make the products noticeable, online stores sell products with photos that:
- Feature detailed colors
- Have a white or transparent background
- Reveals the actual appearance of the product considering the reflections and shadows
- Displays undamaged and brand-new photos
Hence, photographers and retouchers use various technologies and techniques to give your product an outstanding view on the website.
Confused about how to edit ecommerce photos to boost your online sales? This blog has all your answers, as it would serve as a complete guide on professionally editing product photos for enhancing your online sales.
Best 11 Tips to Elevate Your Product photos for a Professional Look
1. Remove the Background
According to DataPlusValue, one of the professional product editing services providers, the foremost editing secret is to eliminate the background, even if it is unobtrusive. It is advised to take product pictures on a white background, as this simplifies the process of background elimination. Again, when working on the background, removing it would reduce the size of the file and make loading the photos on the online website easier and faster.
Removing the background also allows the business owner to use another background that matches the primary color or theme of the online store. This subsidizes the articulate appearance of the products and pages. Moreover, adding a transparent background gives the entire focus to the product without any distractions.
Apart from giving a clear appearance, the elimination of the background would help in reducing minor flaws like threads or hair sticking around.
2. Use Advanced Product Photo Editing Tools
Have you tried any advanced product photo editing tools for your products? Lightroom, Magento, or Adobe Photoshop are some of the efficient product photo editing tools actively and regularly used by professional photographers. All these comprehensive applications are capable enough to give any picture an exceptional outlook for all your E-commerce requirements.
Worried about the time and effort it would take to learn these applications? Well, mastering these applications would surely help in enhancing your photograph editing skills on a long-term basis.
Not ready to try any of these photo editing tools? Not to worry. You can try adopting GIMP, one of the free editing software that gives productive E-commerce picture editing opportunities. Pixlr, PicMonkey, and Canva are other similar tools that have helped beginners get some sophisticated image editing capabilities. Apart from all these, other editing tools can be used on both smartphones as well as computers like VSCO, Fotor, Snapseed, and many more.
3. Use sRGB for Your Profile Image
What do you focus on while checking out the product image on any online website? Yes, the color of the product gets much attention during online purchases. But what if the purchased item comes with an inaccurate color shade? To your surprise, web browsers and computer screens display different color profiles, and hence, the same color would appear differently on a computer screen and smartphone.
Professional editors consider this point when editing the product image. They convert the .jpeg file to an sRGB shade profile. As the browsers are reformed to decipher sRGB colors, the pictures in this format would be additionally vibrant compared to other pictures. So, if you are thinking of using Adobe RGB or any other format for your product photos, they are sure to appear distorted which would reduce your sales rate. While sRGB would improve your product image appearance adding more and more customers to your business.
4. Add Shadows for Pragmatism
Shadows have always given the product photos a realistic touch on the E-commerce portal. Three different shadow types help in achieving the desired results.
- Natural Shadow: As the name suggests, natural shadow is given to the product image by placing the product in direct light. This is one of the easiest ways of capturing the shadow effect.
- Drop Shadow: This kind of image gives a view in which the image is captured from the top. To obtain this kind of shadow, the product is placed in such a position that the sunlight directly falls on the product. While taking the image, the focus is placed where the shadow drops, particularly when the product is a furniture piece or shoes.
- Reflection Shadow: This is the most delicate and expressive shadow type. The shadow of the product in this type leaves an impression on the reflective surface. Such shadows are taken for products like jewelry items, watches, and sunglasses. The customers viewing such products online think the items are displayed on a glass shelf or glass case.
Hence, depending on the product type, select the right shadow type to get the exact product image for your online portal.
5. Color Correction
Color correction is an essential part of the product image editing process. Web photos observe the misrepresentation of colors due to rambled lighting or inappropriately organized cameras.
While picturizing certain products, its shade might affect the background as the shadow or reflection from the product hinders a clear picture. For example, the reflection of a red product on the background would turn the overall tone into a pink shade when red light is used. In such a situation, color correction helps in getting back the actual and natural color of the product.
Have a proper setup for product shots like exact camera configurations, studio lighting, etc.? If yes, you don’t need to go through the color correction process for your product photos.
However, sometimes people still look for this process or technique, for certain colors of products. Shiny surfaces and vibrant colors are sure to produce unwanted toning, which needs correction. If the products use unusual colors like neon, the camera fails to reflect them properly. In this type of color correction process, try avoiding color-correct influences and simply twist the shade, contrast, and saturation of the product. If willing to use advanced techniques to edit such photos, try using manual tweaks based on sliders and automatic color correction for better results.
6. Crop the Photos for Enriched Consistency
A perfectly shot E-commerce image is sure to get cropped to enhance its outlook. Mostly the product photos are taken on DSLR cameras which take large shots. This makes uploading the photos on any online portal difficult or even impossible without cropping. Another reason for cropping the image is to give it a new size and shape, and this is important if more than one shot is taken keeping various items together. If this is not done, the pictures will appear disordered.
The product image should take maximum space on the frame. When a product is placed on a large background, it appears smaller and customers fail to study it completely. Hence, the best way to represent the product image is by cropping it for an appropriate view.
7. Improve the Visual Consistency
Customers demand visual consistency of the product when dealing with online purchases, and product image is a part of it. It not only gives them mental security, but it is also a sign of a professional and trustworthy website. Hence, more customers get connected to the product and purchase it. To receive such conventionality, all you need is the best product photo editing services that serve you with the latest batch image editing tools.
Through Lightroom and Photoshop, you can easily work on features like exposure, contrast, warmth, white balance, tweak colors, etc. on various photos. All you need to do is apply the selected tweak on one image and repeat the same tweak on other photos with a single click. No doubt, you would have to perform every step manually, but it still eliminates the risk of mishaps and mistakes.
Photoshop registers your every edit in the “Actions” option, as well as applies the same edit to other photos. On the other hand, in Lightroom, the users are allowed to reapply the tweaks on selected photos or the entire library. Batch image processing is henceforth an efficient and quick process of editing your photos post-capturing.
8. Outsource Image Editing to Improve Photos and Save Time
A lot of web-based business proprietors would rather not irritate themselves with figuring out how to edit product photos for website since they have other business-related viewpoints to deal with.
They delegate these cycles to proficient item-correcting administrations, which assist with valuable timing and guarantee subjective, brief outcomes. With an extensive way to deal with altering item shots, the specialists make them as perfect as could be expected, seeing and killing any little superfluous detail. They know about the commercial center’s picture guidelines and completely follow them.
Any of the committed groups or organizations will want to take on the item photograph proofreader work, and this won’t cost a bomb. Find a dependable picture editing service provider that has various positive and genuine surveys on the web.
Share every one of your desires and demands in regards to the outcome and make sure that they are demonstrated in a brief or an agreement. This guarantees common getting it and arrangement upon the administrations conveyed. You will get the altered pictures as per the cutoff times set, and you will want to transfer them directly to the store.
9. Work on any Imperfection
Got your product image from a professional? Wait it might still carry certain imperfections you might not visualize directly. On examining the image, you might come across certain flaws like minor stains, dust particles, etc. that might have gone out of your sight before. And this is where photo editing services work meritoriously.
Some of the popular tools used for eliminating such imperfections include Adobe Photoshop, The Healing Brush, Clone Stamp Tool, Patch Tool, and many more. All these tools help with features like eliminating defects, selecting the right texture, selecting a particular part of the product image, painting them on other similar products, and much more.
10. No Mannequins means No Distraction
While making efforts of clothes, you probably utilized life-sized models that keep up with the genuine state of the attire thing in shots. Even though life-sized models make the garments seriously engaging and practical looking, they might occupy the essential subject. A more feasible option is making a phantom life-sized model impact for item shots.
The “apparition life-sized model” strategy, likewise alluded to as the “imperceptible life-sized model,” is very boundless among attire item picture takers. With its assistance, you will take photos of an item on a life-sized model or a model, then, at that point, combine the photos to dispose of the life-sized model or a model in photograph editors. Eventually, you get a pleasant picture with the accentuation exclusively on the dress thing.
11. Product Image Optimization
When the online business picture editing process is over, continue to have the altered chances prepared for the web store. The picture records you have within reach are bigger than needed, so you want to adjust them to the commercial center’s guidelines. This includes resizing and tweaking the goal. Before you start transferring, guarantee that the document size is proper that it doesn’t over-burden the server, and doesn’t dial back the stacking time. The ideal picture size adds to fast stacking and a lower bob rate. The prescribed picture size is from 1 to 2 MB.
Last Words
Mostly, online item shots should have 2000 pixels on a level plane. This is enough for legitimate utilization of zooming and spreads the word about the shot suitable for all well Online business stages. The data on the most proficient method to streamline your photographs for Search engine optimization will likewise prove to be useful assuming you endeavor to support the site’s traffic. Try not to overlook extra Magento augmentations, like High Level Item Choices Suite, and promoting and deals, that assist online organizations with flourishing.
